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~person:"Tainsky, Scott"
~subject:"Brand management"
~subject:"Sport event"
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Tainsky, Scott
Paul, Rodney J.
5
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2
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of sports economics
1
Review of industrial organization : RIO
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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On the road with minor league baseball externalities
Tainsky, Scott
;
Mills, Brian
;
Hans, Zainab
;
Lee, Kyunghee
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 120-129
Persistent link: https://www.econbiz.de/10012293243
Saved in:
2
Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
Saved in:
3
How success and uncertainty compel interest in related goods : playoff probability and out-of-market television viewership in the National Football League
Tainsky, Scott
;
Xu, Jie
;
Mills, Brian
;
Salaga, Steven
- In:
Review of industrial organization : RIO
48
(
2016
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10011438283
Saved in:
4
Television broadcast demand in markets without local teams
Tainsky, Scott
;
McEvoy, Chad D.
- In:
Journal of sports economics
13
(
2012
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009550582
Saved in:
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