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~person:"Tainsky, Scott"
~subject:"Brand management"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
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