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~person:"Tanford, Sarah"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Switching behaviour
4
Wechselverhalten
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commitment
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loyalty
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switching costs
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Tanford, Sarah
Siciliani, Paolo
8
Heiss, Florian
7
Oehler, Andreas
7
Beckert, Walter
6
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Ravn, Morten O.
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Roosen, Jutta
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Roumanias, Costas
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Schumacher, Heiner
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
3
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1
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
2
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
3
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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