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~person:"Tarnovskaya, Veronika V."
~type_genre:"Fallstudie"
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IKEA Svenska Försäljnings AB <Ödåkra>
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Tarnovskaya, Veronika V.
Henderson, James
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Business, society and politics : multinationals in emerging markets
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International journal of retail & distribution management
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ECONIS (ZBW)
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Activating stakeholders : an approach by MNCs in emerging markets
Tarnovskaya, Veronika V.
- In:
Business, society and politics : multinationals in …
,
(pp. 45-68)
.
2012
Persistent link: https://www.econbiz.de/10009685172
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2
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
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