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~person:"Taylor, D. Christopher"
~subject:"Glass packaging"
~subject:"Lebensstil"
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Glass packaging
Lebensstil
Consumer behaviour
7
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Wein
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Wine
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USA
4
United States
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Market segmentation
3
Marktsegmentierung
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Auction theory
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Brand image
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Drinks packaging
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Taylor, D. Christopher
Barber, Nelson
2
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Bruwer, Johan
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Carvalho, Luísa Cagica
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Deale, Cynthia S.
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Dodd, Tim
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Dodd, Tim H.
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Ghvanidze, Sophie
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Klann, Björn-Ole
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Le Nestour, Manon
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International journal of revenue management : IJRM
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
2
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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