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~person:"Taylor, D. Christopher"
~subject:"Glass packaging"
~subject:"Markenimage"
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Glass packaging
Markenimage
Consumer behaviour
7
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Wein
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Wine
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USA
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United States
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Market segmentation
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Marktsegmentierung
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Brand image
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Drinks packaging
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Taylor, D. Christopher
Bruwer, Johan
4
Schamel, Günter
3
Spielmann, Nathalie
3
Barber, Nelson
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Bianchi, Constanza
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Bouzdine-Chameeva, Tatiana
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Capitello, Roberta
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Chan, Anthony
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International journal of revenue management : IJRM
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
2
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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