Luigi, Cembalo; Gianni, Cicia; Teresa, Del Giudice; … - In: Agribusiness 24 (2008) 3, pp. 403-413
Together with the benefit due to the worldwide increase in consumer interest in traditional European food style, a growing phenomenon of agropiracy has taken place. Firms' marketing strategies tend to concentrate on product purity while we believe there exists a well-defined path worth: 1....