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~person:"Terlutter, Ralf"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Social web"
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Terlutter, Ralf
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ECONIS (ZBW)
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
2
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
3
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
4
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
5
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf
;
Spielvogel, Julia
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 17-41
Persistent link: https://www.econbiz.de/10003988485
Saved in:
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