Ho, Teck-Hua; Savin, Sergei; Terwiesch, Christian - In: Management Science 48 (2002) 2, pp. 187-206
The Bass diffusion model is a well-known parametric approach to estimating new product demand trajectory over time. This paper generalizes the Bass model by allowing for a supply constraint. In the presence of a supply constraint, potential customers who are not able to obtain the new product...