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~person:"Thaichon, Park"
~person:"Walsh, Gianfranco"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Beziehungsmarketing
Relationship marketing
59
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
20
Markenführung
19
Customer satisfaction
16
Deutschland
16
Germany
16
Kundenzufriedenheit
16
Dienstleistungsqualität
14
Marketing management
14
Marketingmanagement
14
Service quality
14
Electronic Commerce
12
E-commerce
11
Customer service
10
Internet marketing
10
Kundenservice
10
Online retailing
10
Online-Handel
10
Online-Marketing
10
Complaint management
9
Lieferantenmanagement
9
Supplier relationship management
9
USA
9
United States
9
Beschwerdemanagement
8
Corporate reputation
8
Firmenimage
8
Brand image
7
Customer integration
7
Einzelhandel
7
Emotion
7
Luxury goods
7
Luxusgüter
7
Markenimage
7
Retail trade
7
Social Web
7
Social web
7
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Undetermined
32
Free
5
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Article
54
Book / Working Paper
5
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Collection of articles of several authors
1
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1
Hochschulschrift
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Sammelwerk
1
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Language
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English
51
German
8
Author
All
Thaichon, Park
Walsh, Gianfranco
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
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Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of strategic marketing
3
Psychology & marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
European management journal
2
Journal of business research : JBR
2
Journal of service research
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Routledge advances in management and business studies
2
Zeitschrift für Energiewirtschaft : ZfE
2
British journal of management : BJM
1
Emerald insight
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of innovation management
1
International journal of retail & distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Marketing : ZFP ; journal of research and management
1
Reputation Management
1
The journal of business & industrial marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
59
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1
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
2
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
3
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
4
Exploring the role of relationship
management
and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
8
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
9
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
10
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
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