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~person:"Thaichon, Park"
~subject:"Lieferantenmanagement"
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Search: subject:"Relationship marketing"
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Lieferantenmanagement
Relationship marketing
33
Beziehungsmarketing
32
Consumer behaviour
9
Internet marketing
8
Konsumentenverhalten
8
Online-Marketing
8
relationship marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Supplier relationship management
6
Betriebliche Wertschöpfung
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Service quality
5
Social Web
5
Social web
5
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Brand image
3
Digitalisierung
3
Digitization
3
Emotion
3
Markenimage
3
Multichannel strategy
3
Multikanalvertrieb
3
Social media
3
Artificial intelligence
2
Beschwerdemanagement
2
Complaint management
2
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Thaichon, Park
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Keränen, Joona
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Journal of strategic marketing
2
Developing digital marketing : relationship perspectives
1
Journal of Contemporary Issues in Business and Government
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
The development and current trends of digital marketing and
relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
6
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
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