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~person:"Thaichon, Park"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
40
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39
Advertising
9
Beziehungsmarketing
8
Relationship marketing
8
Werbung
8
Advertising effects
7
Luxury goods
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Aufsatz in Zeitschrift
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Thaichon, Park
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Eisend, Martin
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
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Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Marketing intelligence & planning
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Psychology & marketing
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Journal of food products marketing
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ECONIS (ZBW)
40
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
4
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
7
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
8
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
9
Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur
;
Lavuri, Rambabu
;
Thaichon, Park
;
Martin, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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