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~person:"Thelander, Åsa"
~subject:"Schweden"
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Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
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