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~person:"Thiess, Michael"
~subject:"Germany"
~subject:"United Kingdom"
~type_genre:"Arbeitspapier"
~type_genre:"Guidebook"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
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1987
Persistent link: https://www.econbiz.de/10013416632
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