Tiwari, Rajnish; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2012
India has emerged as a vibrant and versatile source for cost effective, disruptive innovations of various varieties … mean second-rate. Such innovations are characterized by high affordability, robustness, and good enough quality in a volume … significant cost reductions. This emergence as a hub for frugal innovations possibly suggests a lead market role for India. On the …