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~person:"Todri-Adamopoulos, Vilma"
~subject:"Electronic commerce"
~subject:"Feldforschung"
~subject:"Werbewirkung"
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Todri-Adamopoulos, Vilma
Ghose, Anindya
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Management information systems : mis quarterly
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Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya
;
Todri-Adamopoulos, Vilma
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
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