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~person:"Toften, Kjell"
~subject:"KMU-Marketing"
~subject:"SME"
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Toften, Kjell
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Journal of research in marketing and entrepreneurship : JRME
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
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2
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
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