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~person:"Tojib, Dewi"
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Search: subject_exact:"Loyalty program"
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Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Mobile communications
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Mobile coupon redemption
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Mobilkommunikation
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Tojib, Dewi
Bijmolt, Tammo H. A.
13
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European journal of marketing : EJM
1
Journal of business research : JBR
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ECONIS (ZBW)
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Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
2
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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