//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tong, Xiao"
~subject:"Bekleidung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hawley, Jana M."
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Bekleidung
China
2
Clothing
2
Brand equity
1
Brand image
1
Consumers
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Sportswear
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Tong, Xiao
Hawley, Jana M.
2
Ko, Sunyoung
1
Norum, Pamela S.
1
Published in...
All
Journal of fashion marketing and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->