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~person:"Topaloglu, Omer"
~subject:"Cluster analysis"
~subject:"Clusteranalyse"
~subject:"Markenführung"
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Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study
Ozbal, Okaï
;
Duman, Teoman
;
Topaloglu, Omer
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
1
,
pp. 62-90
Persistent link: https://www.econbiz.de/10015062348
Saved in:
2
A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Ozbal, Okai
;
Duman, Teoman
;
Topaloglu, Omer
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
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