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~person:"Torres, Ivonne M."
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Advertising
13
Advertising effects
13
Werbewirkung
13
Werbung
13
Consumer behaviour
10
Ethnic group
5
Ethnische Gruppe
5
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Print advertising
4
Printwerbung
4
Social Web
4
Social web
4
Brand management
3
Markenführung
3
USA
3
United States
3
Brand image
2
Creativity
2
Cross-cultural relations
2
Emotion
2
Interkulturelle Beziehungen
2
Kreativität
2
Markenimage
2
Social network
2
Soziales Netzwerk
2
multicultural advertising
2
processing fluency
2
Advertising regulation
1
Alcohol consumption
1
Alkoholkonsum
1
Arzneimittel
1
Ausgaben
1
Black people
1
Brand
1
Brand identification
1
Brand loyalty
1
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12
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12
Aufsatz in Zeitschrift
12
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English
12
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Torres, Ivonne M.
Septianto, Felix
24
Eisend, Martin
22
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Dens, Nathalie
17
Taylor, Charles Raymond
17
Dwivedi, Yogesh Kumar
16
Ko, Eunju
16
Reijmersdal, Eva A. van
16
Thaichon, Park
16
Yoon, Sukki
16
Ghose, Anindya
15
Usman, Osly
15
Wilbur, Kenneth C.
15
Huber, Frank
14
Laroche, Michel
14
Loureiro, Sandra Maria Correia
14
Quach, Sara
14
Wu, Linwan
14
Boerman, Sophie C.
13
Chan, Kara
13
Dahlén, Micael
13
Filieri, Raffaele
13
Grewal, Dhruv
13
Hollebeek, Linda D.
13
Pauwels, Koen
13
Rita, Paulo
13
Choi, Yung Kyun
12
Diamantopoulos, Adamantios
12
Diehl, Sandra
12
Harrigan, Paul
12
Hudders, Liselot
12
Kreutzer, Ralf T.
12
Kumar, V.
12
Law, Chun Hung Roberts
12
Mooij, Marieke K. de
12
Rosengren, Sara
12
Verhoef, Peter C.
12
Seo, Yuri
11
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Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
12
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1
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
10
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
1
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