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~person:"Totzek, Dirk"
~subject:"Innovationsmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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