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~person:"Tran Trung Vinh"
~subject:"Web 2.0 technologies"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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