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~person:"Tscheulin, Dieter K."
~source:"econis"
~subject:"Advertising effects"
~subject:"Innovation management"
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Conjoint analysis
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Tscheulin, Dieter K.
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Journal of business economics : JBE
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The optimal design of hospital advertisements by means of conjoint measurement
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10013418673
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2
Ein empirischer Vergleich der Eignung von Conjoint-Analyse und "analytic hierachy process" (AHP) zur Neuproduktplanung
Tscheulin, Dieter K.
- In:
Journal of business economics : JBE
61
(
1991
)
11
,
pp. 1267-1280
Persistent link: https://www.econbiz.de/10001112170
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