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~person:"Tsiotsou, Rodoula H."
~subject:"Consumer behaviour"
~subject:"Tourismusmarketing"
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Consumer behaviour
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Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
33
Flynn, Leisa Reinecke
8
Clark, Ronald A.
5
Hofacker, Charles F.
3
Swilley, Esther
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Goldsmith, Elizabeth B.
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Lafferty, Barbara A.
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Pagani, Margherita
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Andrews MacLelland, Melinda
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Bonn, Mark Andrew
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Bridges, Eileen
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Brusco, Michael J.
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Chaplin, Lan Nguyen
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Goldsmith, Kelly
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Goldsmith, Ronald E
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Griskevicius, Vladas
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Hamilton, Rebecca W.
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Hauteville, François d'
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Hill, Ronald Paul
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Hochstein, Bryan
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John, Deborah Roedder
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Strategic marketing in tourism services
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Psychology of branding
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
2
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
3
Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 139-146)
.
2012
Persistent link: https://www.econbiz.de/10009581755
Saved in:
4
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
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