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~person:"Tsiotsou, Rodoula H."
~subject:"Consumer behaviour"
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Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
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