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~person:"Tuisku, Tiia"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenführung"
~type_genre:"Hochschulschrift"
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Persistent link: https://www.econbiz.de/10011793376
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Brand aesthetics : the concept, usage and effectiveness
Tuisku, Tiia
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2008
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[1. Aufl., als Ms, gedr.]
Persistent link: https://www.econbiz.de/10003754610
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