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~person:"Tuncalp, Deniz"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Search: subject_exact:"Spirituosenindustrie"
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Diageo PLC
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Tuncalp, Deniz
Bek, David
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Strategic marketing cases in emerging markets
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz
;
Ozturkcan, Selcen
- In:
Strategic marketing cases in emerging markets
,
(pp. 47-60)
.
2017
Persistent link: https://www.econbiz.de/10011667537
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