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~person:"Tustin, Deon Harold"
~person:"Wyner, Gordon"
~subject:"USA"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Vertriebskosten
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Marketing mix decisions : new perspectives and practices
1
South African journal of economic and management sciences
1
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ECONIS (ZBW)
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Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
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2
Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa
Tustin, Deon Harold
;
Strydom, J. W.
- In:
South African journal of economic and management sciences
6
(
2003
)
3
,
pp. 627-642
Persistent link: https://www.econbiz.de/10001924406
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