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~person:"Unger, Fritz"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbebotschaft"
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Mediaplanung - Voraussetzungen, Auswahlkriterien und Entscheidungslogik
Unger, Fritz
- In:
Handbuch Medienmanagement : mit 46 Tabellen
,
(pp. 735-760)
.
2006
Persistent link: https://www.econbiz.de/10003281632
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