//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Urde, Mats"
~subject:"Brand essence"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand essence
Firmenimage
Brand management
11
Markenführung
11
Marketing management
6
Marketingmanagement
6
Corporate reputation
5
Corporate culture
4
Unternehmenskultur
4
Brand
3
Brand architecture
3
Brand image
3
Markenarchitektur
3
Markenartikel
3
Markenimage
3
Brand orientation
2
Market orientation
2
Nobel Prize
2
USA
2
United States
2
corporate brand identity
2
corporate brand management
2
Brand core
1
Brand identification
1
Brand meaning
1
Brand oriented positioning
1
Brand rhetoric
1
Brand stewardship
1
Consumer behaviour
1
Corporate brand identity
1
Corporate heritage brand
1
Erfolgsfaktor
1
Heritage Brand Identity Process
1
Konsumentenverhalten
1
Market research
1
Market-oriented positioning
1
Marktforschung
1
Monarchie
1
Monarchy
1
Networked brand
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Urde, Mats
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kirchgeorg, Manfred
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Vrontis, Demetris
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
The journal of product & brand management
2
Management decision : MD
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
4
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
5
Uncovering the corporate brand's core values
Urde, Mats
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 616-638
Persistent link: https://www.econbiz.de/10009524547
Saved in:
6
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->