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~person:"Valente, Thomas W."
~subject:"Australia"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Meinung
4
New product development
4
Opinion
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Produktentwicklung
4
Social network
4
Soziales Netzwerk
4
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Valente, Thomas W.
Cobb-Clark, Deborah A.
9
Bruhn, Maike
6
Erkal, Nisvan
6
Sinning, Mathias
5
Vorell, Matthias
5
Antecol, Heather
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Bindra, Parampreet Christopher
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Doms, Mark E.
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Stüber, Eva
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Sutter, Matthias
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Swank, Otto H.
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Alauddin, Mohammad
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Anderson, Soren T.
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Ashman, Adrian
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Baron, Juan D.
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Becher, Michael
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Galasso, Vincenzo
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Giraldi, Janaina de Moura Engracia
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Gursoy, Dogan
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Iyengar, Radha
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Königstorfer, Jörg
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Morin, Norman
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Profeta, Paola
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Sallee, James M.
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Van Den Bulte, Christophe
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Walsh, Gianfranco
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Wiedmann, Klaus-Peter
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Akhtar, Nadeem
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Ali, Mazhar
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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