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~person:"Van Den Bulte, Christophe"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Virales Marketing
Social network
19
Soziales Netzwerk
19
New product development
13
Produktentwicklung
13
Consumer behaviour
7
Innovation diffusion
7
Innovationsdiffusion
7
Konsumentenverhalten
7
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6
Social web
6
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5
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Viral marketing
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social networks
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Ansteckungseffekt
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Theory
4
Duration analysis
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Medical device
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Medizinprodukt
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Statistische Bestandsanalyse
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social contagion
3
social status
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Van Den Bulte, Christophe
Atayev, Atabek
3
Buttle, Francis A.
3
Campbell, Arthur
3
Groeger, Lars
3
Libai, Barak
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Aggarwal, Rohit
2
Aral, Sinan
2
Bilgihan, Anil
2
Ferreira, Pedro
2
Iyengar, Radha
2
Janssen, Maarten C. W.
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Nobre, Helena
2
Nusair, Khaldoon
2
Packard, Grant
2
Peres, Renana
2
Raghupathi, Viju
2
Ranaweera, Chatura
2
Sarmento, Eduardo Moraes
2
Sullivan, Nicholas
2
Tang, Kwei
2
Valente, Thomas W.
2
Walker, Dylan
2
Wallace, Elaine
2
Wu, Chia-Chi
2
Yoon, Sungjoon
2
Zenou, Yves
2
Abbasimehr, Hossein
1
Abdi, Mehrzad
1
Abfalter, Dagmar
1
Abrantes, José Luís
1
Achmedov, R. S.
1
Addo-Tenkorang, Richard
1
Agrawal, Rakesh Kumar
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Ajorlou, Amir
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
5
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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