//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Van den Poel, Dirk"
~subject:"Customer acquisition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IT-gestütztes Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer acquisition
Computer-assisted marketing
6
IT-gestütztes Marketing
6
Beziehungsmarketing
4
Relationship marketing
4
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Customer value
2
Konsumentenverhalten
2
Kundengewinnung
2
Kundenwert
2
ARCH model
1
ARCH-Modell
1
Customer analysis
1
Direct marketing
1
Direktmarketing
1
Financial services
1
Finanzdienstleistung
1
Information provision
1
Informationsversorgung
1
Kundenanalyse
1
Market segmentation
1
Marketing theory
1
Marketingtheorie
1
Marktsegmentierung
1
Multivariate Analyse
1
Multivariate analysis
1
Regression analysis
1
Regressionsanalyse
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Van den Poel, Dirk
Bonfrer, Andre
2
D'Haen, Jeroen
2
Drèze, Xavier
2
Kreutzer, Ralf T.
2
Ahmad, N. F.
1
Haas, Alexander
1
Mapuasari, S. A.
1
Permatasari, A.
1
Schneider, Willy
1
Siegert, Michael
1
Yuliana, E.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->