//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vandenbosch, Mark B."
~subject:"Beziehungsmarketing"
~subject:"Kundenintegration"
~subject:"Social web"
~subject:"User-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer integration"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Kundenintegration
Social web
User-generated content
Customer integration
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Brand loyalty
1
Consumer behaviour
1
Konsumentenverhalten
1
Markentreue
1
Social Web
1
Viral marketing
1
Virales Marketing
1
customer experience
1
elaboration likelihood model
1
engagement
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Vandenbosch, Mark B.
Herstatt, Cornelius
36
Piller, Frank T.
28
Hollebeek, Linda D.
27
Hippel, Eric von
26
Füller, Johann
20
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Franke, Nikolaus
15
De Jong, Jeroen P. J.
14
Jacob, Frank
14
Brodie, Roderick J.
13
Ihl, Christoph
13
Oliveira, Pedro
13
Witell, Lars
13
Brem, Alexander
12
Conduit, Jodie
12
Fließ, Sabine
12
Leimeister, Jan Marco
12
Lettl, Christopher
12
Raasch, Christina
12
Ramaswamy, Venkatram
12
Schreier, Martin
12
Schweisfurth, Tim
12
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Möslein, Kathrin
11
Rahman, Zillur
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Hienerth, Christoph
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Lüthje, Christian
10
Nambisan, Satish
10
Kristensson, Per
9
Kumar, V.
9
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->