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~person:"Vanwesenbeeck, Ini"
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Video game
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advergames
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Vanwesenbeeck, Ini
Sreejesh, S.
9
Vashisht, Devika
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Dwivedi, Yogesh Kumar
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Ward, Michael R.
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Ghosh, Tathagata
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Ohkita, Kenichi
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Buijzen, Moniek
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Ren, Qun
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Yoo, Byungjoon
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An, Soontae
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Journal of consumer behaviour : an international research review
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
3
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
4
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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