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~person:"Varan, Duane"
~source:"econis"
~subject:"Digitale Medien"
~subject:"Erfolgsfaktor"
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Digitale Medien
Erfolgsfaktor
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14
Television advertising
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Advertising effects
9
Werbewirkung
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Consumer behaviour
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Varan, Duane
Bellman, Steven
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Journal of advertising research
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Journal of business research : JBR
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ECONIS (ZBW)
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
2
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
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