//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Marketing theory
34
Marketingtheorie
34
Service-Dominant Logic
24
Service-dominant logic
24
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Theory
5
Marketing
4
Criticism
3
Ecosystems
3
History of economic thought
3
Kritik
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Ökonomische Ideengeschichte
3
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Leistungsbündel
2
Logic
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Vargo, Stephen L.
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Backhaus, Klaus
3
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Möller, K. E. Kristian
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Halinen, Aino
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Voeth, Markus
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Aufderheide, Detlef
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baumann, Jasmin
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
1
Betz, Michael
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blois, Keith
1
Brecheis, Dieter
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Brown, James R.
1
Bun, Maurice J. G.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
2
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->