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~person:"Vargo, Stephen L."
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
~type_genre:"Collection of articles of several authors"
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Kundenintegration
Lieferantenmanagement
Beziehungsmarketing
2
Dienstleistung
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Kundenmanagement
2
Marketing
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Relationship marketing
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Service-Dominant Logic
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Vargo, Stephen L.
Bruhn, Manfred
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Homburg, Christian
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Kleinaltenkamp, Michael
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Conduit, Jodie
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Ahlert, Dieter
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Journal of business market management : jbm
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ECONIS (ZBW)
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
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2
Special issue on relationship and service-dominant logic
Vargo, Stephen L.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758126
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