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~person:"Vargo, Stephen L."
~subject:"Theorie"
~type:"article"
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Service-Dominant Logic
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Vargo, Stephen L.
Akaka, Melissa Archpru
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Handbook of service science ; [Vol. 1]
1
Marketing theory
1
Review of marketing research
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ECONIS (ZBW)
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An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
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2
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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3
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
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