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~person:"Vashisht, Devika"
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Computerspiel
Deutschland
Advertising effects
7
Brand image
7
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Markenimage
7
Online-Marketing
7
Video game
7
Werbewirkung
7
Brand management
6
Markenführung
6
Advertising
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Werbung
4
Advergames
3
Cognition
3
Experiment
3
Kognition
3
Product Placement
3
Product placement
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Brand placements
2
Brand prominence
2
Game theory
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Game-product congruence
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In-game advertising
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Need for cognition
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Online advertising
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Spieltheorie
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Adolescence
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Advertising management
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Communication media
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Vashisht, Devika
Sreejesh, S.
9
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
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Hernandez, Monica D.
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Ohkita, Kenichi
5
Reijmersdal, Eva A. van
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Storz, Cornelia
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
Allal-Chérif, Oihab
3
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Cauberghe, Verolien
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Chen, Huan
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Choi, Jeonghye
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International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
4
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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