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~person:"Veloutsou, Cleopatra"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
12
Social web
12
Brand management
10
Markenführung
10
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
6
Internet marketing
5
Online-Marketing
5
Brand communities
4
Consumer engagement
3
Social media
3
Viral marketing
3
Virales Marketing
3
Brand community participation
2
Brand image
2
Community
2
Computerspiel
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Customer integration
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Gemeinschaft
2
Kundenintegration
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Markenimage
2
Personality psychology
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Persönlichkeitspsychologie
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Video game
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Working consumers
2
Bibliometrics
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Bibliometrie
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Brand
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Brand co-creation
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Brand community commitment
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Brand community identity
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Brand community integration
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Brand engagement
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Veloutsou, Cleopatra
Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Straker, Karla
7
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7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Schumann, Jan Hendrik
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
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Jahn, Benedikt
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Journal of business research : JBR
4
Journal of marketing management : MM
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
Consumer engagement in online brand communities : a
social
media
perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
5
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
6
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
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