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~person:"Veloutsou, Cleopatra"
~subject:"Brand communities"
~subject:"Brand feelings"
~subject:"Markentreue"
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Veloutsou, Cleopatra
Dawes, John
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Athens journal of business & economics : AJBE
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
2
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
3
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
4
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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