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~person:"Veloutsou, Cleopatra"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand management
Markenführung
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
17
Markenimage
17
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Social Web
9
Social web
9
Internet marketing
5
Online-Marketing
5
Brand communities
4
Brand relationships
4
Consumer engagement
3
Measurement
3
Messung
3
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
2
Brand love
2
Brand loyalty
2
Community
2
Consumer-based brand equity
2
Consumers
2
Customer integration
2
Customer satisfaction
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
2
Kundenintegration
2
Kundenzufriedenheit
2
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Article
23
Book / Working Paper
1
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Article in journal
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
24
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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English
24
Author
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Veloutsou, Cleopatra
Melewar, T. C.
57
Burmann, Christoph
49
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
29
Baumgarth, Carsten
28
Gupta, Suraksha
25
Han, Heesup
25
Keller, Kevin Lane
25
Ko, Eunju
25
Christodoulides, George
24
Diamantopoulos, Adamantios
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Kunkel, Thilo
21
Esch, Franz-Rudolf
20
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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Published in...
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Journal of business research : JBR
10
The journal of product & brand management
4
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
24
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24
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
7
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
8
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
9
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
10
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
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