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~person:"Veloutsou, Cleopatra"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
24
Markenführung
24
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
17
Markenimage
17
Beziehungsmarketing
13
Brand
13
Markenartikel
13
Relationship marketing
13
Social Web
9
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9
Internet marketing
5
Online-Marketing
5
Brand communities
4
Brand relationships
4
Consumer engagement
3
Measurement
3
Messung
3
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2
Bibliometrie
2
Brand co-creation
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
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Brand love
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Brand loyalty
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Fuzzy set qualitative comparative analysis
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26
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Article in journal
Konferenzbeitrag
Non-commercial literature
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Aufsatz in Zeitschrift
27
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English
28
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Veloutsou, Cleopatra
Burmann, Christoph
69
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Huber, Frank
36
Keller, Kevin Lane
36
Sattler, Henrik
36
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
33
Baumgarth, Carsten
32
Han, Heesup
32
Ko, Eunju
32
Wiedmann, Klaus-Peter
32
Bauer, Hans H.
30
De Chernatony, Leslie
30
Balmer, John M. T.
29
Gierl, Heribert
29
Esch, Franz-Rudolf
28
Gupta, Suraksha
28
Christodoulides, George
27
Foroudi, Pantea
26
Guzman, Francisco
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Dawes, John
23
Hollebeek, Linda D.
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Fetscherin, Marc
22
Herrmann, Andreas
22
Kunkel, Thilo
22
Paul, Justin
22
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Athens Institute for Education and Research
1
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Journal of business research : JBR
11
The journal of product & brand management
4
The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
28
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1
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28
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
7
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
8
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
9
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
10
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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