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~person:"Venkatesan, Rajkumar"
~subject:"Kundenwert"
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Search: subject:"Relationship marketing"
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Kundenwert
Beziehungsmarketing
17
Relationship marketing
17
Customer value
7
Consumer behaviour
4
Konsumentenverhalten
4
B-to-B-Marketing
3
Business-to-business marketing
3
Big Data
2
Big data
2
Data Mining
2
Data mining
2
Decision theory
2
Entscheidungstheorie
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
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Marketingmanagement
2
Measurement
2
Messung
2
Theorie
2
Theory
2
Bayes-Statistik
1
Bayesian inference
1
Bibliometrics
1
Bibliometrie
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Charity
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Customer analysis
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Customer integration
1
Customer profit prediction
1
Data protection
1
Datenschutz
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Development aid
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E-commerce
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Einzelhandel
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Electronic Commerce
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English
7
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Venkatesan, Rajkumar
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Payne, Adrian
5
Peppers, Don
5
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MSI reports : working paper series
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
7
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1
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
2
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
3
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
4
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
5
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
6
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
Saved in:
7
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
Saved in:
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