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~person:"Verhellen, Yann"
~subject:"Advertising"
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Advertising
Fernsehwerbung
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Television advertising
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Advertising effects
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Werbewirkung
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Belgien
4
Belgium
4
Brand management
3
Markenführung
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Children
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Product Placement
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Television programme
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Werbung
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Advergames
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Bibliometrics
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Bibliometrie
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Brand loyalty
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Consumer policy
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Gender
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Geschlecht
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Hybrid advertising
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Internet marketing
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Markentreue
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Online-Marketing
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Persuasion knowledge
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Psychology of advertising
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Verbraucherpolitik
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advertiser-funded program
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Verhellen, Yann
Bellman, Steven
5
Kind, Hans Jarle
5
Nilssen, Tore
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Sørgard, Lars
4
Guitart, Ivan A.
3
Hudders, Liselot
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Pelsmacker, Patrick de
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Wooley, Brooke
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Bakir, Aysen
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Bijmolt, Tammo H. A.
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Cantoni, Davide
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Cauberghe, Verolien
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Chatterjee, Prabirendra
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Dens, Nathalie
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Gentzkow, Matthew Aaron
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Hartnett, Nicole
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Hervet, Guillaume
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Joo, Mingyu
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Kim, Hyuksoo
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Klapper, Daniel
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Panic, Katarina
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Rask, Amy
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Reinartz, Werner J.
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Robinson, Jennifer A.
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Schmidtke, Richard
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Soni, Pavleen
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Vohra, Jyoti
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Waiguny, Martin
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Yang, Joonhyuk
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Yurukoglu, Ali
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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