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~person:"Verhellen, Yann"
~subject:"Geschlecht"
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Geschlecht
Fernsehwerbung
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Television advertising
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Verhellen, Yann
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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