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~person:"Verhellen, Yann"
~subject:"Online-Marketing"
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Online-Marketing
Fernsehwerbung
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Television advertising
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Advertising effects
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Werbewirkung
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Belgien
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Belgium
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Brand management
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Advergames
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Hybrid advertising
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Verhellen, Yann
Wilbur, Kenneth C.
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Bellman, Steven
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Guitart, Ivan A.
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Varan, Duane
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Angelucci, Charles
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Dänzler, Stefanie
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Joo, Mingyu
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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