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~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Event study"
~type_genre:"Aufsatz im Buch"
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Customer engagement : contemporary issues and challenges
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Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
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